Because six packs are overrated. This scent is less “gym rat” and more “grill master with strong opinions about cargo shorts.” This scent blends fresh cut grass clippings from a mower that almost started on the first pull, a breeze of backyard swagger, a dash of peppery spice (probably from the ribs) and a smooth finish of mahogany-like cologne accidentally left on a towel near the lake. If you love the rugged scents, this one is for you.